Informed decision-making, confidence, and continuity of support are key to protecting physiologic processes in pregnancy, birth, and early parenting. Behaviour change is most effective when information is delivered at the right moment — and that’s the foundation of SmartParent, a text-based program designed to provide evidence-based guidance precisely when it’s needed.

SmartParent founder Dr. Patricia Janssen explains that unlike static resources like apps or websites, text messages are almost always read immediately. This timely delivery prompts reflection, supports informed choices, and helps parents navigate decisions in ways that protect normal physiology. It also ensures comprehensive coverage: participants receive the full sequence of information without needing to opt in repeatedly, presented in small, actionable pieces rather than overwhelming detail.

SmartParent’s content is endorsed by the Society of Obstetricians and Gynaecologists of Canada and the Canadian Paediatric Society, and can be tailored to individual needs — from pregnancy loss support to healthy weight management. Regional health authorities can localize resources and send targeted alerts during emergencies, further strengthening support for families.

By combining real-time communication with trusted, personalized information, SmartParent is demonstrating how simple, scalable tools can close information gaps, enhance autonomy, and support physiologic birth and early parenting.

Download Dr. Janssen's presentation slides on SmartParent here.